In my first article of this series for Shesique Magazine, I stated that in order for us to become “collectively conscious” we understand our connection to the bigger picture and the effect our choices have on life around us. This includes being conscious of what our time, effort, and money is going toward supporting.  So it makes sense that one of the easiest way to make a big difference is to support smaller and more local businesses.  There are several reasons for this:


  1. Local businesses often have not grown so big that they are ecological hazards to our environment in their production techniques.
  2. You help to balance out the economy so that your money is less helping the rich get richer so much as supporting that everyday people everywhere are getting treated in a more equal manner.
  3. You help the economy to create more new jobs and more opportunities for small businesses to succeed.
  4. You encourage new values and that we can all begin to work in harmony to ensure that everyone has enough (this builds community-mindedness over a “winner takes all” mentality).
  5. It is a way to have a voice and say in what we would otherwise leave us feeling powerless or unheard.  As the phrase goes, “Money talks” and what we choose to buy speaks volumes in a market ruled by a law of supply and demand.
  6. It is a way to live more in alignment with our true values. For example, if we value a world which prides organics over GMO’s, or humane treatment of livestock over inhumane production techniques than giving our money and support to the right businesses that have the same values is the way to go.

Yes, the argument can be made that not all big businesses have an impure motive or hurt the environment. And what is important is that you support the businesses, big or small, that fit your idea of the values you would like instilled in the world. It can also be argued that there are individuals working for big corporations who may also need food on their table. However, this movement is about overcoming our feelings of being defeated and to empower ourselves by realizing our choices do affect something bigger.  Yes, the employee at the Coca Cola plant may suffer if people stop buying coke, but someone somewhere is always going to lose out (including the person who works for Pepsi if we favor Coke). When we support local businesses that value our same values it is a non-aggressive way to say “no” to certain business tactics that we do not wish to support any more.

In a world with an economy where everything operates through a Law of Supply and Demand, it is okay to change our demand.  All this means is that if big businesses want to keep demand for their products they will have to make their product and production techniques more conducive to our changing values (which many big businesses are beginning to do!). What is most important is that we as a society continue to grow and evolve rather than devolve so that we can create positive changes in our world!

Waling the Way of the Rainbow Bridge